Creating an effective website is more than just writing content and making sure you have keywords inserted into the sentences. Google is more sophisticated now and the total quality of your website is factored into how it is ranked and shown to searchers.
Understanding Design Systems
Design systems are basically the layout of your website. Websites are living organisms – they shouldn’t be allowed to stagnate into the same layout for years. As the user evolves – so should you. If you take a look at popular domains over the years, many of them have improved their layouts while at the same time introducing new updates. Facebook and Wikipedia are just some of the examples.
A redesign of the website keeps it fresh and maintains the interest of your users. Ideally, a redesign should be made once every three years; rolled out along with updates that help improve the user’s experience. If you experience drops in visitors earlier than 3 years, then a complete audit should also help. Check your pages and figure out exactly why visits are slowing down. When it comes to poor design layouts, a “wait and see” attack isn’t going to work. You’re just going to dig yourself a deeper hole so take a breath and make the change quick!
Improving User Experience
Your goal here is to provide your users with excellent experience. Modern users want answers quickly and accurately and you should be able to deliver.
But what does user experience have to do with SERP? SERP or Search Engine Ranking Page is currently determined by the totality of factors from keywords, backlinks, page reputation, and more. However, studies show that the biggest factor is user experience. Simply put, if a user is happy with your site, then it’s going to rank well in SERP.
But how do you improve user experience? Here are some tips we can offer:
Mobile use now dominates searches as most people use their phones to find something online. Make sure your website’s design is mobile-ready. This typically means a simple design with fast-loading elements that can conveniently fit in an average phone screen. You want it to be completely navigable despite the fact that it’s being viewed through a smaller screen.
Use Meta Tags
When it comes to worded content, meta tags don’t really have a huge impact. When used with images however, you’ll find that this makes it easier for Google to find your pages. More importantly, these meta tags actually help improve the user experience of visually impaired users.
Understand Your Target Audience
Before you can produce and design a website for a target audience, you have to first figure out the makeup of your target audience. What do they look for and what information will they happily provide about themselves? All this data should be used to tailor information that they’re most likely to appreciate. You can source this data through your own site to save expenses and guarantee that you’re getting accurate information.
Keep Up With Industry Trends
Make a point of staying up to date with what’s new in your side of the world. Each consumer is different and you want to create the impression that you are socially aware of what’s going on – not just in your industry but in the world at large. Jump onto the trend while still keeping evergreen content so you’ll be able to get the best of both worlds. An updated site tells your visitors that you’re not out of touch and can offer the relevant help that they need.
SEO Or Design?
If you’re forced to pick which to address first however, look into system designs. The system designs will dictate how SEO will be utilized to meet the expectations of your end-user. Think of the system design as the basic structure of a building. Once it’s up, you can put in the personal touches that cater towards SEO.
So to keep things short, here’s what you should remember when setting up your website nowadays:
• Your website’s design is heavily linked with user experience. A good user experience is quickly identified by Google which gives you a good score when it comes to SEO performance.
• Always review and audit your website when formulating new strategies for SEO. If traffic is slowing down, chances are you have a poor website layout.
• It doesn’t matter how well you use or incorporate keywords in your site; if the user experience is bad, search engines will ignore you.
• The website’s design must be direct, leading your users from point A to B with very little steps in between. You want them to get the information they came for without the unnecessary steps.
To wrap it up, just because you have “evergreen” content doesn’t leave you safe from Google’s updates and changes. Make sure to keep up with what’s new with a Houston SEO Company and you’ll be able to improve your rankings in your niche.