Creating an effective website is more than just writing content and making sure you have keywords inserted into the sentences. Google is more sophisticated now and the total quality of your website is factored into how it is ranked and shown to searchers.

Understanding Design Systems

Design systems are basically the layout of your website. Websites are living organisms – they shouldn’t be allowed to stagnate into the same layout for years. As the user evolves – so should you. If you take a look at popular domains over the years, many of them have improved their layouts while at the same time introducing new updates. Facebook and Wikipedia are just some of the examples.

A redesign of the website keeps it fresh and maintains the interest of your users. Ideally, a redesign should be made once every three years; rolled out along with updates that help improve the user’s experience. If you experience drops in visitors earlier than 3 years, then a complete audit should also help. Check your pages and figure out exactly why visits are slowing down. When it comes to poor design layouts, a “wait and see” attack isn’t going to work. You’re just going to dig yourself a deeper hole so take a breath and make the change quick!

Improving User Experience

Your goal here is to provide your users with excellent experience. Modern users want answers quickly and accurately and you should be able to deliver.

But what does user experience have to do with SERP? SERP or Search Engine Ranking Page is currently determined by the totality of factors from keywords, backlinks, page reputation, and more. However, studies show that the biggest factor is user experience. Simply put, if a user is happy with your site, then it’s going to rank well in SERP.

But how do you improve user experience? Here are some tips we can offer:

Mobile Matters

Mobile use now dominates searches as most people use their phones to find something online. Make sure your website’s design is mobile-ready. This typically means a simple design with fast-loading elements that can conveniently fit in an average phone screen. You want it to be completely navigable despite the fact that it’s being viewed through a smaller screen.

Use Meta Tags

When it comes to worded content, meta tags don’t really have a huge impact. When used with images however, you’ll find that this makes it easier for Google to find your pages. More importantly, these meta tags actually help improve the user experience of visually impaired users.

Understand Your Target Audience

Before you can produce and design a website for a target audience, you have to first figure out the makeup of your target audience. What do they look for and what information will they happily provide about themselves? All this data should be used to tailor information that they’re most likely to appreciate. You can source this data through your own site to save expenses and guarantee that you’re getting accurate information.

Keep Up With Industry Trends

Make a point of staying up to date with what’s new in your side of the world. Each consumer is different and you want to create the impression that you are socially aware of what’s going on – not just in your industry but in the world at large. Jump onto the trend while still keeping evergreen content so you’ll be able to get the best of both worlds. An updated site tells your visitors that you’re not out of touch and can offer the relevant help that they need.

SEO Or Design?

Here’s an interesting question: should you focus on the design first or the SEO? In terms of usefulness, the two elements actually work side by side. You can’t have one without the other and it’s crucial that both features are of good quality.

If you’re forced to pick which to address first however, look into system designs. The system designs will dictate how SEO will be utilized to meet the expectations of your end-user. Think of the system design as the basic structure of a building. Once it’s up, you can put in the personal touches that cater towards SEO.

Final Tips

So to keep things short, here’s what you should remember when setting up your website nowadays:

• Your website’s design is heavily linked with user experience. A good user experience is quickly identified by Google which gives you a good score when it comes to SEO performance.
• Always review and audit your website when formulating new strategies for SEO. If traffic is slowing down, chances are you have a poor website layout.
• It doesn’t matter how well you use or incorporate keywords in your site; if the user experience is bad, search engines will ignore you.
• The website’s design must be direct, leading your users from point A to B with very little steps in between. You want them to get the information they came for without the unnecessary steps.

To wrap it up, just because you have “evergreen” content doesn’t leave you safe from Google’s updates and changes. Make sure to keep up with what’s new with a Houston SEO Company and you’ll be able to improve your rankings in your niche.

Johnny Chen Media
Houston  SEO Company
9908 Spring Shadows Park Cir, Houston, TX 77080
+18325984855

These days, website speed a.k.a. page speed is an essential factor in seizing a top place in Google searches. The search engine launched initiatives to encourage website owners to speed up their sites for both desktop and mobile searches. Speed is vital since it is also an important in taking hold of a user’s attention—sites that load slowly turns potential users off and encourages them to move to another website. If you do not want that to happen, here’s what you need to do.

How to Amplify Website Speed

Make sure that you are informed with the methods in speeding up page speed. Apply these tips today for maximum SEO advantage.

1. Invest in excellent hosting plans

One of the ways to guarantee that your users will enjoy a high-powered website is to invest in a reliable hosting plan. While standard shared hosting plans allow site owners to save money, what it does though is pack in websites by the thousands into one server. Thus, this leads every homepage to compete for power.

To get into the top ranks of searches, it is best that you splurge in the services of a good hosting company to make sure that your site’s speed and operations are in top form. If you use WordPress, look up into the works of hosting companies like Flywheel and WP Engine.

If you are managing a site other than those from WordPress, you can also upgrade your page to a Virtual Private Server or VPS which helps provide more power to your site. Turning it into a VPS will also allow you to fine-tune the website yourself through updated versions of MySQL, Varnish caching, PHP and a bundle more of new web server tools.

2. Manage a lightweight website

The websites of old cannot compare with today’s websites—they are exceedingly functional and feature eye-catching details. However, all these up-to-the-minute improvements also mean a heavier and larger website.

To avoid this, you need to steer clear of embellishments that your page doesn’t really need. For example, site owners tend to include fancy plugins, larger images, widgets, animation and video backgrounds in their websites to further command users’ attention—however, they can slow down webpages. Hence, you only need to supplement your site with any of those additions if the items are really necessary to your site’s content and navigation.

You can also discard more site weight by doing the following:

• Make frequent database optimization a habit
• Minimizing third-party scripts
• Code compression and minification
• Using a less code-heavy theme
• Optimizing website images
• Decreasing the number of fonts used
• Applying AMP (Accelerated Mobile Pages)

If you manage a WordPress site, you can take advantage of their speed plugins like Imagify and WP Rocket to make those tasks simpler.

3. Take advantage of caching and CDN (Content Delivery Network)

It is time to get technical and know more about what caching and Content Delivery Network can do for your site.

One benefit of caching is that the page’s source code gets pre-assembled on the server thus it gets fully and readily delivered to the browser in just one attempt. Caching comes in different kinds and levels and the process can be applied by means of the hosting company, plugins or through CDN.

CDNs provide not only caching but they are also capable of hosting copies of pre-produced site code on an ensemble of servers throughout the world. This leads to a reduction on the effect of physical distance between the user and server during loading time.

For WordPress site users, you can utilize plugins like Imagify or WP Rocket to do this.

4. Optimize site for current Core Web Vital metrics

Implementing optimization according to Core Web Vital metrics will help gain speed for your website. These metrics include the following:

• CLS (Cumulative Layout Shift)

This concept refers to the distracting movement on a page caused by another element that’s currently loading. This issue is often caused by poor page-painting.

• FID (First Input Delay)

This describes the interval that transpires between the first action of the user and the browser’s capability to react to it.

• LCP (Large Contentful Paint)

This concept describes the painting of a page’s biggest element. If you want to know which element is believed to be the LCP item in your page, you can make use of the PageSpeed Insights tool from Google.

As a website owner, it is your duty to check the best SEO practices and take advantage of tools and concepts which will help improve your site and attract potential clients. The methods explained in this article will surely get your homepage’s speed on track. It is possible that you can still manage a lightweight, speedier site while at the same time, retain a good-looking one.